#27 | April Rassa, HackerOne

How do you bridge the gap between your product today and the vision for tomorrow? Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.” Luckily, awesome marketing leaders like April Rassa, VP of Product Marketing at HackerOne, have been there, done it, and developed a simple framework for it. In this episode of Adventures in Messaging, we dig into April’s approach, the real-life experience that inspired it, some practical pointers on how to pull it off, and more. Including: — How to create messaging for a product that isn’t quuuite ready for the marketplace yet 🤪 — Why there’s opportunity in chaos